Diploma Applied Art – VarnaBindu

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Diploma course in Applied Art

ABOUT THE COURSE

Description

Description
Course Contents

Applied Art is also known as commercial art where the artist works on the demand or order of the client. The aesthetic principle of applied art is to decorate the useful or needful objects and/or provide intellectual stimulation.

Diploma Course in Applied Art is designed to cover the theoretical and practical aspects of applied art starting from Basics of drawing, Illustration, Caricature, Layout Designing, Publication designing etc. The practice of manual freehand drawing as well as the concept and understanding of digitalization is taken into account to meet the demand of today’s technology. This course gives full exposure to print media, advertising and electronic media.

This course is recommended for skill development of those individuals, who want to join for the advanced animation course or like to become a Graphic designer or web designer.

What you’ll learn

Be familiar with the Basics of Art, Tools and methods.
The theory about the Basics of Applied Art and its need for society.
Basics of Drawing and techniques.
Elements of Designs.
The color theory with reference to Tone and Value.
Techniques to produce a variety of effects and textures in the drawing/ Paintings.
The concept of Dimension, shadows and highlights.
Drawing Nature, Flowers, Animals, Birds, Landscapes, Portraiture Letterings, Caricature.
Aesthetics of layout and compositions.
Designing Print layout for Publication, Production, Packing and wrapping Design, Book Covers etc.
The student will gain confidence and develop their skill with the various concept of Applied art its different techniques and will able to draw like pro successfully.

Duration: 18 Months

Level: Intermediate and Advanced

Theory of Applied Art

History of Indian Art
History of Western Art
Elements of Design
Advertising Theory

Drawing

Material types, tools and techniques.
Freehand drawing and Geometrical drawing.
The basic fundamental of strokes and hatching application to create forms (different strokes and layers)
Various shading techniques: Hatching, Cross Hatching, Squirkling, Stippling, slinky pencil shading
Textures in Color pencil, (smooth and rough texture)
Study of Man-made and Natural objects.
Still Life study.
Head Study/ Drawing from life.
Memory drawing

Designing

Material types, tools and techniques.
2D and 3D Design
Press Layout, Print and Publication Media.
Product/ Packaging design
Lettering, Typography & Calligraphy
Poster Designing/ Hoarding
Advertising Art and Ideas.
Book/ Magazine cover page designing

Painting

Material types, tools and techniques.
The basic fundamental of brush strokes and application to create various effects.
Colour Theory, Tones and Values
Application of various colour as a medium on subject studies.

Exercises